This notice about cookie usage and privacy policy contains useful information about how and for what purposes WKW By Pam collects, processes, and shares personal data (data).

The privacy policy is based on the General Data Protection Regulation (GDPR). The aim of the privacy policy is to protect the privacy of customers in accordance with the laws of the Republic of Estonia and the regulations of the European Union.

The privacy terms regulate the processing of personal data and the use of cookies on the WKW By Pam website www.wkwbypam.com (hereinafter referred to as the website).

If for any reason you feel that WKW By Pam has done any harm to you, please let us know immediately at Pamela@wkwbypam.com, and we will do our best to rectify the situation.


Processing of personal data is any activity involving the use of user (hereinafter referred to as user) personal data on the website – collecting, processing, storing, correcting, or deleting data.

Users are all individuals who visit the website, consume services, or provide information to WKW By Pam from their side. For example, reading articles, ordering services, or contacting WKW By Pam via email.

Services include all free and paid products and services offered by WKW By Pam, including downloadable guides, e-books, video courses, or consultations.

Processing of Personal Data

By confirming the privacy terms, you authorize the processing of data in accordance with these privacy terms.

WKW By Pam collects the following user personal data through the website in the ways described below:

  • user name and email address – upon joining the program to send detailed instructions on completing the program.
  • user name and email address – when the user subscribes to the WKW By Pam newsletter, we send news and updates related to the company.
  • website visit statistics – through Google Analytics, Facebook Pixel.

Use of Personal Data

WKW By Pam uses personal data:

to provide services to the user, such as entering into and fulfilling contracts, communicating with users, sending invoices;

to send notifications to the user’s email address about new articles, services, and campaigns, but only with the user’s prior consent.

WKW By Pam uses website visit statistics to improve the user experience and for more effective marketing.

The user has the right to prohibit the processing of their personal data at any time, except when necessary for fulfilling contractual obligations, including service provision.

Transfer of Personal Data to Third Parties

A third party is a contractual partner of WKW By Pam who processes personal data and provides services to the user on behalf of WKW By Pam.

WKW By Pam uses third parties for its daily operations, including:

  • WordPress – website hosting;
  • Klaviyo – email delivery and management system;
  • Google – website usage statistics analysis;
  • Facebook – social media usage and social media statistics analysis;
  • Stripe – we provide necessary personal data for payment processing.

In addition to the third parties mentioned above, WKW By Pam may share user personal data with a partner solely to the extent necessary for providing services to the user.

Links to Other Websites and Embedded Content

Some pages, such as blogs, contain references to other websites or embedded content, such as YouTube videos that can be viewed directly from the blog. When consuming embedded content, you technically visit another website where the terms of that website apply.

These pages may collect data about you, use cookies, or transfer your data to third parties.

Storage and Security of Personal Data

WKW By Pam retains personal data for as long as necessary to fulfill the purpose or as required by law. For example, we keep email addresses on the mailing list until the user requests removal.

WKW By Pam implements all reasonable measures to protect processed personal data. Access to modify and process personal data is granted only to authorized persons, and all user personal data is treated as confidential information.

User Rights

The user has the right at any time to:

  • express the desire to access their data;
  • request correction, completion, or deletion of personal data in accordance with the conditions provided by law;
  • request limitation of personal data processing;
  • request data portability.

To exercise your rights, the user must send a request to the email address Pamela@wkwbypam.com.

If the user believes that their rights have been violated in the processing of personal data, they have the right to contact the Data Protection Inspectorate.


WKW By Pam’s website uses cookies to provide a better user experience, more effective marketing, and to collect usage statistics.

A cookie is a small text file that the web browser automatically saves to the device used by the client. Cookies are used to collect information about how the client uses the website in order to make the website usage more personalized and user-friendly. Cookies may be created by various service providers, such as Google and Facebook. Cookie files are not harmful to the computer.

There are two types of cookies:

Persistent cookies, which remain permanently in the cookie file on the user’s computer. They may be used, for example, to recognize the user as a repeat visitor to the website and to customize the website content according to the user’s needs or for collecting statistical data.

Session cookies are temporary and disappear when the user leaves the website or closes their web browser. Session cookies may be used to enable certain functions of the website, such as requesting a service or product.

Cookies are used to collect information about how the website is used to make it more personalized and user-friendly. In addition, cookies help collect user statistics, which allows measuring and improving website performance and provides basic data for conducting effective marketing activities.

The user is considered to have consented to cookies if cookies are enabled in their web browser settings. Web browsers often allow the default storage of cookie files on the consumer’s device. The user can disable or delete cookie usage on their device by changing their web browser settings. If cookies are not used, the website may not function properly. Instructions for deleting and configuring cookies in the browser: Chrome, Internet Explorer.

For collecting usage statistics, WKW By Pam uses the Google Analytics service, collecting data about visited subpages, visit times, and other statistics.

However, Google Analytics may collect data about user activity even without using cookie files. To prevent Google Analytics from using data, install a Google Analytics blocking application on your device: Google Analytics Opt-out Browser Add-on.

More information about Facebook ads (https://www.facebook.com/ads/about/) and Facebook Pixel (https://www.facebook.com/business/tools/meta-pixel) can be found via the following links.

Changes to Privacy Terms

WKW By Pam reserves the right to unilaterally change the privacy terms. The latest version of the privacy terms is always available on the website.


Unless otherwise indicated, all content on the website is copyrighted by WKW By Pam. This means that the use of content in any form (even partially) is allowed only with the permission of WKW By Pam.

Each copy must include a link referring to this website.

For any questions regarding privacy terms and data processing, please contact us at Pamela@wkwbypam.com.

Effective from 03.09.2023.

Scroll to Top